YOUNG LIFE SAN MIGUEL - CANTO A LA VIDA YEAR 2
ABOUT YOUNG LIFE SAN MIGUEL
Young Life San Miguel is a non-profit and faith based organisation in San Miguel de Allende, Mexico. Their mission is to lead positive impact community events and programs for the local youth in need of fun and mentorship.
‘Canto a la Vida’ is their annual music event that brings together the best of both local and nationally recognised performers. These events raise money for the Young Life community programs.
Create a design that can be transposed across various marketing mediums to promote the Young Life event, ‘Canto a la Vida’.
Communicate the location, as well as the family friendly and musical nature of the event, while staying true to the Young Life visual identity.
Make two copies of all designs with text for both English and Spanish viewers.
Print tabloid posters
Tickets for all 3 sections of the theatre
T-Shirts that can be used for other events
Facebook Cover and Profile Image
Thank you cards
In the first meeting, Ria met with Cristi Martinez, area director of Young Life SMA. Together they went over deadlines, costs, objectives, and the assets needed to market the event.
Ria sent various draft proposals not long after.
After one of the initial proposal was approved, Ria and Cristi went back to create the design in more detail. This process included hand painting, scanning the textures, and composing a design in Adobe Photoshop.
Ria then applied the design to all of the needed brand collateral.
Ria sent these files off to Cristi from Young Life for approval, and after some small changes the files were ready for production!
Design and creative direction by Ria Hardcastle
Musician graphics from Freepik