YOUNG LIFE SAN MIGUEL - CANTO A LA VIDA YEAR 2

 
 

ABOUT YOUNG LIFE SAN MIGUEL

Young Life San Miguel is a non-profit and faith based organisation in San Miguel de Allende, Mexico. Their mission is to lead positive impact community events and programs for the local youth in need of fun and mentorship.

‘Canto a la Vida’ is their annual music event that brings together the best of both local and nationally recognised performers. These events raise money for the Young Life community programs.


THE ASSIGNMENT

  • Create a design that can be transposed across various marketing mediums to promote the Young Life event, ‘Canto a la Vida’.

  • Communicate the location, as well as the family friendly and musical nature of the event, while staying true to the Young Life visual identity.

  • Make two copies of all designs with text for both English and Spanish viewers.


ASSETS NEEDED

  • Print tabloid posters

  • Tickets for all 3 sections of the theatre

  • T-Shirts that can be used for other events

  • Stickers

  • Facebook Cover and Profile Image

  • Thank you cards

TOOLS

  • Adobe Photoshop

  • Adobe Illustrator

  • Hand drawings

  • Acrylic paints


PROCESS

  • In the first meeting, Ria met with Cristi Martinez, area director of Young Life SMA. Together they went over deadlines, costs, objectives, and the assets needed to market the event.

  • Ria sent various draft proposals not long after.

  • After one of the initial proposal was approved, Ria and Cristi went back to create the design in more detail. This process included hand painting, scanning the textures, and composing a design in Adobe Photoshop.

  • Ria then applied the design to all of the needed brand collateral.

  • Ria sent these files off to Cristi from Young Life for approval, and after some small changes the files were ready for production!


FINAL PRODUCT


credits

  • Design and creative direction by Ria Hardcastle

  • Musician graphics from Freepik


Creative, colourful and FUN are the three words I would use to describe Ria and her work. Not only is she completely reliable and fun to work with, but the designs she made for us set the tone and theme for our concert ‘Canto a la Vida’. We really look forward to working with Ria on future projects. Thank you girl!
— Cristina Martinez, Young Life San Miguel Area Director
 

FEATURED PROJECTS