HOW TO INSTAGRAM: 7 TYPES OF INSTA AESTHETICS

Using the phrase “aesthetically pleasing” when referring to anything, Instagram or otherwise, is subjective. But just because the likability of any art is subjective should never discourage us creators from striving towards what inspires us. 


In this article I want to establish the different genres of Instagram aesthetics and hopefully, by the end, you will have a better understanding of what kind of aesthetics you want to strive for.


INSTAGRAM FEED GENRES: 


1- The “Casually Cohesive Personal Brand”:

This kind of feed generally belongs to a public figure, and what they care about is usually just sharing their true selves with their following. These accounts post both high quality photos mixed with casual/candid low quality photos. Overall, these feeds often lack stylistic cohesion. What redeems this disconnect is that the subject matter in all of the photos tells a valuable story about the owner of the account.

  1. https://www.instagram.com/yokoonoofficial/?ref=badge

  2. https://www.instagram.com/emmawatson/

  3. https://www.instagram.com/caseyneistat/


2 - The “Ultra Cohesive and Trendy” Feed:

(My personal favourite <3 )These accounts often belong to clothing brands, “insta famous” accounts and artists. These feeds provide consistently high quality, cohesive and planned out photos. These feeds make sure to regularly include their signature colors in their feeds. @brandymelvilleusa, for example, always makes sure to include a pop of true red, a blue sky and elements of green in the background in addition to their “all American” and ever present models. Each of these accounts follow a formula. It’s a science. And I love science.

  1. https://www.instagram.com/urbanoutfitters/

  2. https://www.instagram.com/seriousdesign/?ref=badge

  3. https://www.instagram.com/conangray/

  4. https://www.instagram.com/brahmino/?hl=en

  5. https://www.instagram.com/savannxhb/

  6. https://www.instagram.com/brandymelvilleusa/


3 - The “One Trick Pony” Feed:

These accounts found one thing that worked for them, so they max out on it. There is no shame in knowing what always works for you and just sticking with it constantly. Having one fixed variable can make creating a little less overwhelming. There are two disadvantages to having this type of account: 1) Trends don’t last forever, so the prime of these accounts will end eventually. 2) If you are really creative, feeling the pressure to stick with that one thing may become a burden.

  1. https://www.instagram.com/muradosmann/

  2. https://www.instagram.com/momosface/

  3. https://www.instagram.com/willitbeard/?hl=en


4 - The “My Life Is So Beautiful” Feed: These kinds of accounts often belong to “insta famous” icons that are often being endorsed in some way to maintain their glorious lifestyle. These accounts post extremely high quality photos that capture beautiful moments in their lives. These feeds aren’t all about creating a genuine and transparent personal brand -  they are more about creating the illusion of a flawless life.

  1. https://www.instagram.com/thiswildidea/

  2. https://www.instagram.com/andrewknapp/

  3. https://www.instagram.com/funforlouis/

  4. https://www.instagram.com/ellenfisher/


5 - The “White Border Photography” Feed:

These accounts usually belong to photographers or artists. They utilize white space on their feeds to allows their photographs to breathe. Amongst artist, it is though that adding white space on instagram is just a facade for amateurs too look more artsy. If this were true, then anyone using this kind of aesthetic would magically be seen as an amazing photographer. But good art doesn’t lie, with or without white space around it. Breaking the mold of the square images on instagram gives the feed an edge and lets the photographs speak for themselves.

  1. https://www.instagram.com/negativefb/

  2. https://www.instagram.com/itsparkermoore/

  3. https://www.instagram.com/magnumphotos


6 - The “Organic Portraiture” Feed:

The main focus of these accounts is on the subjects in the photos. Though you can learn a lot about a photographer though what they photograph, these account set out to tell the story of others through images. These stories are often raw and vulnerable, so the quality of the photos remains high while the editing is minimal.

  1. https://www.instagram.com/humansofny/

  2. https://www.instagram.com/dogsofinstagram/?ref=badge

  3. https://www.instagram.com/the.atlas.of.beauty/?hl=en


7 - The “Just for LOLZ” Feed:

There is little to no artistic thought put into these accounts. They are usually run anonymously and are, as they say, created “just for lolz”.

  1. https://www.instagram.com/fashiondads_/?ref=badge

  2. https://www.instagram.com/tindernightmares/?ref=badge

  3. https://www.instagram.com/textsfromyourex/


Of course, Instagram is by no means limited to just these seven types of feeds. Each account is unique in it’s own way, and to try to categorize all that is the world of instagram would be a large undertaking. 


Why is is it important for me to share this with you? Because I truly believe that in any artistic process, instagram related or otherwise, it is important to have a strong understanding what what inspires you. To understand what is it about a certain feed or artist that pulls at your heartstrings or mirrors your truest identity. Understand yourself though the work of others. And having a strong knowledge of who you are will radiate through your own feed, no matter what genre you fall into.


Much Love,

La Ria Hardcastle

Ria Hardcastle