DISCOVER THE POWER OF RADICAL CLARITY AND STRATEGICALLY COMMUNICATE YOUR BRAND’S VISION.
START WITH WHY
“Very few people or companies can clearly articulate WHY they do what they do. By why I mean your purpose, cause or belief - Why does your company exist? Why do you get out of bed every morning? And why should anyone care? People don’t buy what you do, they buy why you do it.”
— Simon Sinek
Clarifying the values and purpose of your work benefits all aspects of your business. Defining your ‘why’ leads to more focused, energized and fulfilling work. Sharing your ‘why’ attracts those who share your vision. Staying true to your ‘why’ allows your company to expand or shift its expertise without losing the loyalty of your audience. Establishing your ‘why’ is the first step to creating a business model designed to withstand time.
THE BENEFITS OF brand strategy
“Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.”
― C.G. Jung
Gain clarity about the experience of your brand though the creation of core assets. Translate your vision into both written and visual media to facilitate effortless communication with professionals in a variety of fields. Develop user identities to effectively see your brand though the eyes of an outsider. Emerge from this process feeling confident in your company’s ability to share its ideas with educated intention.
brand strategy ASSETS: WHAT’S INCLUDED
One-on-one or team meetings in which we develop a PDF with the following:
YOUR ‘WHY’ - Define your ‘why’ in one beautifully concise paragraph.
USER IDENTITIES - Develop a collection of fictional characters, designed to help visualize and manifest the desired customer. This asset acts as a lens through which you can gain brand awareness.
STYLESCAPES - Curate visual media that embodies the brand and acts as the point of entry for the design of all company assets.
CORE VALUES / MIND MAP - Present a collection of words that embody the brand and act as the foundation for all writing to come.
WRITTEN VOICE - Specify both the tone and style of the brand’s use of text.
MINI PITCH - Clearly articulate the “Who’, ‘What’, ‘Where’, ‘When’, ‘Why’ and ‘How’ of your business.
EXTENDED ASSET - Detailed documentation of the entire process for future reference or publication.