Casa Delphine is a thoughtfully curated, five-bedroom luxury boutique hotel in the heart of San Miguel de Allende, Guanajuato, Mexico. Set on a quiet street just minutes away from the main plaza, Casa Delphine is a relaxing getaway with easy access to the town’s festivities.
SCOPE OF WORK
Instagram Content Creation
Consultations & Revisions | Content Copywriting | Feed Flow Curation | Hashtag Strategy | Automated Posting | Analytics
Portraits | Event Photos | Interior Design | Custom Preset
CASE STUDY: Introduction
We began by understanding Casa Delphine’s goals, needs and pain-points. We then decided to focus on collecting detailed analytics, boosting engagement, and increasing bookings on the website. After several photoshoots and meetings, 30 posts were curated and signed off on to go live in August.
August 2019 marked 6 months since the hotel first opened.
95 ♥ | 6 Comments | 2 Shares | 11 Saves
“You're on vacation. Wake up to your natural body clock (no alarm), and the smell of fresh coffee. Next up on your agenda - the hot springs. And no, you don’t have to make your bed.
At Casa Delphine, you'll feel like royalty 👑”
118 ♥ | 2 Comments | 9 Shares | 3 Saves
“Daily passers-by love using our blue doors as the backdrop for their perfect San Miguel photo. Come in! Experience personalized magic and even more stunning photo opportunities inside our walls.”
80 ♥ | 7 Comments | 1 Share
“Meet Mittie Roger, writer, performer and adventure traveler with residency in Oaxaca. During her retreat at Casa Delphine, Mittie reminds us of the importance of taking time to soak up the sun and enjoy a glass of @la.santisima.trinidad Time to fill up.”
Follower Rate: 1,650 → 1,800 | 9% increase
Impressions: 47,000 | 27% increase
Post Reach: 19,000 | 11% increase
Website Clicks: 2% increase
Compared to the previous 3 months of posts.
DELIVERY & INSIGHTS
To conclude this service, a breakdown of the data from the 30 posts and overall account was delivered in a beautiful and detailed PDF.
Results included: audience locations, ages of male and female viewers, ethnicity, language and interests. This data was displayed in averages from largest to smallest groups, down to the one percentile.
This document also included a guide on how to apply these insights to future Casa Delphine posts.