THE KREATIVE KIND
 
 
 
 
 

GREEN SOULS
STRATEGY, IDENTITY DESIGN & WEBSITE DEVELOPMENT

 
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about GREEN SOULS

For Conscious Explorers

Green Souls is a shoe company that caters towards outdoor adventurers and everyday environmentalists. All of their products - shoes, apparel and outdoors related merchandise, fund community clean-up events, seminars and educational programs about the importance of keeping our planet clean! In addition to this, all of their products are environmentally friendly and are made from recycled or reused resources. *This is a fictional project

 

SCOPE OF WORK

 

STRATEGY & DISCOVERY
User Profiles
Brand Attributes
Open Consultation

IDENTITY DESIGN
Logo Design
Identity Manual
mockups

website development
UX Wireframes
CMS Platform
User Analytics
SEO Optimization
Responsive Design
E-Commerce

 
 
 

Why did I create this project?

“My dream is to work for companies who have a mission of both saving the planet and making an incredible product and the forefront of innovation. My heart is partially invested in rebuilding the fashion industry by boycotting fast fashion and only using clothing that is recycled. This IS the solution.”

— RIA HARDCASTLE, FOUNDER & CREATIVE DIRECTOR AT THE KREATIVE KIND

 
 

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