THE KREATIVE KIND
 
 
 
 
 

MARLY BENEDICTO
STRATEGY, IDENTITY & WEBSITE DESIGN

 
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about MARLY BENEDICTO

A Multifaceted Leader, Artist, Performer & Writer

Marly connects with her clients both in private meetings and in large group ceremony and seminars. Her vision is to empower others by helping them shed their fear and allow them to step into their power, their voice, their connection with god, and their true potential. Big picture, Marly is riding a wave of higher global consciousness that is unleashing creatives.

 

SCOPE OF WORK

 

CONSULTING & STRATEGY

BRANDING & DESIGN

WEBSITE DEVELOPMENT

CONTNET & SOCIAL TRATEGY

 

Introduction

I met Marly at a cafe in San Miguel de Allende, Mexico. She scheduled a photoshoot at the local botanical gardens for her instagram and we hit it off. During Marly’s time in Mexico, I helped her find clarity around her services, designed her new identity system, built her new website, coached her though optimizing her social media presence and took photo+video of her for events she hosted and participated in.

 

Photoshoot Highlights

I met Marly at a cafe in San Miguel de Allende, Mexico. She scheduled a photoshoot at the local botanical gardens for her instagram and we hit it off. During Marly’s time in Mexico, I helped her find clarity around her services, designed her new identity system, built her new website, coached her though optimizing her social media presence and took photo+video of her for events she hosted and participated in.

 
 

Project Goals

  1. To clarify marlys mission, services and pricing.

  2. To identify in on her priorities, ideal customer, marketing strategy and short/medium/long term game-plan.

  3. To establish an identity design and consistent perimeters for the brand across for all applications.

  4. To opens doors to new and exciting opportunities for Marly!

 

In order to innovate, a brand must communicate from a place of purpose rather than sales. This philosophy is game changing, especially when it comes to creating a personal brand for multifaceted professionals such as Marly. Having Marly’s mission communicated consistently and upfront allows her to pivot from one creative endeavor to the next without needing to rebrand. After a lot of white board exercises, meditation and deep conversation Marly and I were able to answer the question “Why do you do what you do?” with this sentence…

Defining the “Why”

 

Product & Service Development

Using Marly’s ‘Why’ as a compass, I pulled out the white board and began to ask Marly questions that would help us design, price and position her products and services.

We designed a new an online community course called “Wholistic Mastermind”. This service would allow Marly to collaborate with like minded people while having the freedom to travel.

 

“We create capsule experiences that relate to the local flavor of a hotel’s destination.”

– KIMPTON HOTELS & RESTAURANTS

 
 

Brand Attributes & Creative Direction

With all of these insights and materials, I designed an identity design manual and brand strategy manual for Marly. This way, going forward anyone involved in working with Marly on her brand can understand her core mission and brand parameters.


User Profiles
Brand Attributes
Pitch Texts
About/Story Texts

‘Why’/Mission Statement
Comparative Analysis
Service Descriptions
Priority Mapping

Mood Board
Logo Design
Color Pallet
Texture Curation
Font Selection
Post Templates
Application Guides


Reflection

We began by finding brands, leaders and designs that inspired Marly. We curated a dream board and took into account everything from written voice and social presence to web design and photographic style. Using the data from our ‘Comparative Analysis’ as a guide, we took inventory on Marly’s existing digital presence to identify what was and wasn’t working.


We began by finding brands, leaders and designs that inspired Marly. We curated a dream board and took into account everything from written voice and social presence to web design and photographic style. Using the data from our ‘Comparative Analysis’ as a guide, we took inventory on Marly’s existing digital presence to identify what was and wasn’t working.


Process

  • Meeting

  • Service / Price Definition

  • Strategy

  • Mood boards

  • identity design

  • web design

  • photo shoots

  • result

 

“We want every touch point of the guest experience to speak to the location’s story and inspire a more meaningful, heartfelt visit.”

– KIMPTON HOTELS & RESTAURANTS, SENIOR DIRECTOR CONNOR SMITH

 
 

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