PERFIT ROCKS
A virtual engagement ring try-on app designed to help jewelry stores seamlessly increase sales.
SERVICES
Brand Strategy, Identity Design, Copywriting, Squarespace Website Design + Development, Product Development, Mobile App UX Design
SERVICE
Sprint Style Brand + Website Build
THE BRIEF
Clean. Tech-Focused. Trustworthy.
Bina Bhagat, the founder of PerfitRocks reached out to us with an interest in updating her brand design and website. After learning more about her product, it became clear that if we were to elevate the brand’s online presence, it would be essential to also update the app’s design as well in order to keep the entire user experience ‘on brand’.
— Font Selection
— Favicon Design
— Wordmark Design
— Stock Image Curation
— 1 Page Website
— Color Palette
DESIGN SCOPE
THE CHALLENGE
Pivoting from B2C to BcB
The PerfitRocks app was originally launched as a way for brides-to-be to digitally try on their future engagement ring. But over time it became clear that the most profitable way to position the app was by selling it as a white label software for jewelry stores to implement for lead generation and optimization. This ‘White-Lable’ pivot required the creation of new functions on the app and the ability for stores to customize the app’s colors and logo.
FINAL WEBSITE DESIGN
THE RESULT
“Ria’s whole process kept me accountable in the best of ways. I couldn’t have asked for anything better.”
“At first I was kind of hesitant to do brand strategy because to me I thought ‘I have this down, I’ve been building this app for more than a year now.’ I was wrong. Turns out, I didn’t know the best way to communicate what PerfitRocks does but brand strategy helped me do that. Now if often refer back to the strategy PDF we created. Ria really figured out how to create a process that is as seamless as possible. As for the updated design and copy on the website and the app, everyone who I know has seen it is just so impressed. I am so excited to work with Ria in the future!”