KRSITIN BRABANT COACHING
Kristin Brabant offers business and career coaching, courses, speaking and retreats to women who want to get the rest and revenue they deserve.
SERVICES
Brand Strategy, Identity Design Refresh, UX Mapping, Website Design, and Development
PLATFORM
Squarespace
PHOTOGRAPHY
By Ashlee Werter
THE BREIF
“It’s giving Rich and Rested”
Kristin is on a mission to help female professionals and entrepreneurs grow from 100k to multi-six figures and beyond — all while making more time to rest. Kristin came to Studio Kind seeking help with two things: elevating her existing brand design and a complete strategic design overhaul of her website with a focus on increasing conversion.
THE DESIGN CHALLENGE
Pivoting from blending in to standing out
Kristin came to us with an existing color palette, fonts, and portraits. But in order to communicate Kristin’s expertise, leadership, and unique spark, we decided to pivot and expand her existing branding.
DESIGN UPDATE INCLUDED
— Expanded Color Pallete
— Stock Image Curation
— Font Pairing Update
— Updated Brand Strategy
— New Wordmark Design
— New Favicon Design
THE PROCESS
Speedy Gonzales Style
Kristin made it clear that the branding refresh and website update was well overdue. She was booked to moderate a panel at a ‘Women in Tech’ conference and making sure her prospects liked what they saw when they looked her up was vital. Knowing this, we approached the project ‘sprint style’.
THE WEBSITE CHALLENGE
Mapping An Intuitive User Experience
Kristin came to us with a common challenge that established digital-service-based entrepreneurs face, not knowing how to showcase a large range of services, products, and content in a way that feels easy to navigate on any device. To solve this, we started by creating a wireframe that maps out the most conversion-focused and user-friendly way to organize all of Kristin’s offerings on her new website.
HOME PAGE BEFORE
HOME PAGE AFTER
THE FINAL WEBSITE
THE RESULT
“Ria is by far the fastest web designer I've ever worked with.”
“The whole design process was very easy and organized. Within two weeks of launching, I had consultations booked from people who hadn’t found me through word of mouth. Three months later, I’ve had the biggest month in my business ever. Hands down this could not have been made possible without my new website.”