OUR PROCESS
It’s Time For You and Your Audience to Love Your Branding
BEAUTIFUL. STRATEGY-BACKED. CONVERSION-FOCUSED.
STEP ONE
Strategy & Brand Identity Design
Strategy - We use a combination of questionnaires and live calls to understand your business: vision, values, goals, existing clients, visual design, messaging, company lifestyle, offer ladder, and more. You’ll emerge from strategy with a clear roadmap that outlines:
+ Who their ideal clients are and how to position your offers as ‘the obvious choice’
+ How to best invest your marketing budget into your design, messaging, website and social media presence.
Branding - This phase refines and defines your brand’s aesthetic, everything from your logo and colors to fonts and photography. We deliver an in-depth manual that educates your team on how to apply your branding within your online presence, product development, culture, spaces, uniforms, experiences, and more.
STEP TWO
Conversion Copy
& Messaging
During this phase, we’ll build a messaging matrix that includes foundational copywriting such as the public-facing mission, vision, product copywriting, and content pillars, as well as internal guidelines that outline the brand’s voice, tone, and keywords.
STEP THREE
Website & Design Applications
Next comes your website (the nucleus of your marketing machine) and updating all of your social media profiles and print material to align with your new branding. This ensures your brand’s presence feels cohesive, and well-established always.
STEP FOUR
Consulting & Fractional CMO Services
Getting branding and marketing advice from experts (that are outside of the weeds of your business) is a game changer. Our consulting services help draw you out of the fog day-to-day tasks so you can see the big picture, stick to a game plan, stay on-brand, and grow a loyal audience.